Paul Glover
The economy is big news, and a
big worry. But there are as many economies as we need. There are global,
national, regional, and neighborhood economies. There are economies for greed,
destruction, and exploitation, as well as for generosity, creativity, and love.
And there are as many types of money as we need to operate these economies.
As the gift economies spread
beyond villages to large regions, money was invented to make sharing easier.
So, taking control of money again to make it serve communities, begins at home.
Twenty-two years ago, I designed
colorful paper cash for Ithaca, New York, featuring local children, waterfalls,
trolleys, and bugs, printed stacks of it then convinced several thousand people
and 500 businesses that it was real money. Since then, millions of dollars
worth of Ithaca HOURS have been
traded. Each HOUR is worth one hour of basic labor or $10. Professionals can
charge multiple HOURS per hour, but we remind residents that all labor is
respected. Loans up to $30,000 have been offered interest-free and grants to
more than 100 local groups have been made. Community cash enables good things
to happen wherever dollars are scarce.
The program made such good sense
that it was embraced by Ithaca’s most conservative residents, its most liberal,
and most apolitical. That’s because everybody wants more money. We wanted to
create more jobs, strengthen small businesses, and stimulate friendly trade.
Some of us also wanted to shift economic power to ecological enterprise,
especially to organic farms. We wanted to reward peaceful labor instead of
warmaking. Some of us used the money to take control of health costs by
creating our own grassroots health system. Others of us were eager to trade our
skills with people who could become new friends.
Today, digital trading systems
like Paypal and Bitcoin transact billions; Time Dollars are flourishing; credit
cards are bigger than ever; and demand for gold and silver coinage is louder
than ever.
So paper money has become old
fashioned -- like food, air, shoes, shaking hands, and smiling. Local paper
cash serves that simpler economy, where humans look each other in the eye,
where we trade what we proudly create. And it’s still easier, for example, to
buy a bunch of carrots at the farmers’ market with local paper than with
computer chips. Repaying a favor with dollars might be rude, while thanking
with HOURS can be charming.
At the same time, paper currency
is a powerful emblem of local solidarity. What is a nation without a flag, or a
corporation without a logo? What is a community without its own money?
Let’s look at some nuts and
bolts.
One lesson learned is that
volunteer labor alone has not created sustainable systems. It’s essential to
hire a networker to promote, facilitate, and troubleshoot currency circulation. The greatest payment for the networker,
though, is meeting thousands of people. The networker creates a mental catalog
of local capabilities, then connects folks to one another.
This task is not as formidable as
in 1991. Ithaca HOURS began before websites, e-mail, Facebook, or Twitter. Back
then, in pre-history, we communicated by meeting in public spaces, and somewhat
by landline phones. Today, smartphones, the web, texting, and e-mail have
become powerful tools for strengthening local money of all types. They make
easier the accounting of credits, the publishing of a directory, the broadcast
of trading news, the linking of participants to one another by listserves.
Whether organizing a paper or
online money system, one starts with direct outreach. Even an excellent web-based trading site may
be neglected without personal promotion. For example, it’s essential to set up
a display in public spaces, wherever people gather. Talk and listen --
answering their questions sharpens your answers. This is how I found the first
90 pioneers willing to accept HOURS.
Your money gains respect
according to how it’s issued. You can
print a garage-full of money or a suitcase-full as long as it’s stored in a
secure place. But people will trust it when you issue it systematically and
carefully, in reasonable relation to the variety of goods and services listed
in the HOUR directory.
Local money is not “given away.” It is paid to those who agree to be listed in the local currency
newspaper. Traders were paid four HOURS to prime the pump, an exchange for
agreeing to be listed in the directory. The serial number of each note issued
is entered in the ledger with name of recipient. Complete records of issuance
are public record.
When money begins circulating one
must follow it around town. Without a computer to track
transactions, the networker listens. This is essential to ensure that those who
earn the most money spend it. My main task became assisting some of the major
retailers to spend.
Every other month, 5,000 copies
of HOUR Town news were distributed via bicycle to 60 locations citywide. The
directory listed thousands of ways to spend HOURS and contained an invitation
to join the list.
Our aim is to provide enough
HOURS to help people create work they like and to fulfill the environmental and
social benefits of local trading. To do this, we seek to provide the right
number of HOURS. We want enough HOURS issued so people can easily trade with
each other, and we want to issue these gradually enough so that businesses have
enough time to learn to use greater quantities of HOURS. Each retailer sets an
HOUR acceptance rate which fits their expanding capacity to spend HOURS.
As more people gradually learn
more ways to spend widely -- balancing the circulation -- then more HOURS can
be issued as grants and interest-free loans. That's how the supply expands
significantly. It's an evolutionary process.
Properly managed, your cash
becomes a local institution, like a food co-op or credit union. My book, Hometown Money, explains
step-by-step how to start and manage this grassroots revolution.
So, to summarize: local currency
is not administered by a board of directors meeting monthly, but is managed by
at least one paid networker on the street daily. Although playing the game of
Monopoly takes a few hours, developing an anti-monopoly economy never ends.
Paul Glover is founder of
18 organizations and campaigns, including HOURS, Philadelphia Orchard
Project, Citizen Planners of Los Angeles, and League of Uninsured Voters. He’s
the author of six
books and a former professor of urban
studies at Temple University.
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